Городские проекты екатеринбурга. Offline и online

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СТРАТЕГИЧЕСКИЙ ПРОЕКТ
«ЕКАТЕРИНБУРГ – ТЕРРИТОРИЯ ТВОРЧЕСТВА»
ФЕСТИВАЛЬ ТАНЦУЮЩИХ ЛЮДЕЙ
«D A N C E K Б»
ФЕСТИВАЛЬ РАЗВЛЕЧЕНИЙ
«ART-ПИКНИК»
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WWW.ARTPIKNIK-EKB.RU
2008-2018 / OFFLINE
ФОРУМ КУЛЬТУРНО-ДОСУГОВЫХ УЧРЕЖДЕНИЙ
«ЕКАТЕРИНБУРГ – ТЕРРИТОРИЯ ТВОРЧЕСТВА»
2019 / OFFLINE + ONLINE
ФЕСТИВАЛЬ ДОСУГА
И РАЗВЛЕЧЕНИЙ «ART-ПИКНИК»
2020 / ONLINE
ФЕСТИВАЛЬ ДОСУГА
И РАЗВЛЕЧЕНИЙ «ART-ПИКНИК»

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WWW.DANCEKB.RU
2016-2017 / OFFLINE
ФЕСТИВАЛЬ ТАНЦУЮЩЕЙ МОЛОДЕЖИ
2018-2019 / OFFLINE ФЕСТИВАЛЬ ТАНЦУЮЩИХ ЛЮДЕЙ
2020 / ONLINE ТАНЦЕВАЛЬНОЕ ПРОСТРАНСТВО

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60 000 посетителей
1200 участников
35 коммерческих партнеров
30 локаций
20 социальных партнеров
12 организаторов (центры культуры)
6 часов трансляции на канале ЕТВ
1 генеральный партнер

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ARTPIKNIK-EKB.RU

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Создание сайта artpiknik-ekb.ru
Создание брендинга
Социальные сети, контент план
Сбор и обработка контента
Формирование локаций/расписания
Работа с партнерами/гостями прямого эфира
Создание студии для эфира
Техническая репетиция/тестовый закрытый эфир
Прямой эфир
Фотография в масках на память

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133 000 тысячи просмотров
12 организаторов (центры культуры)
10 локаций
часов стрима
7 партнеров
сайт
1 студия
1 генеральный партнер

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90 000 посетителей
8000 публикаций в социальных сетях
участников
54 социальных партнера
35 городов-участников
30 топовых хореографов России
танцевальных направлений
партнера коммерческих
11 часов танцевального нон-стопа
6 литров выпитого кофе
1 генеральный партнер

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МЫ
ПЕРЕХОДИМ
В ОНЛАЙН
ДАВАЙ
ВМЕСТЕ
С НАМИ!
DANCEKБ 2020

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Ребрендинг сайта dancekb.ru
Создание брендинга
Создании концепции фестиваля в онлайн формате
Поиск партнеров
Социальные сети, контент план
Съемка и монтаж контента
Формирование локаций/расписания
Работа с партнерами/интеграция
Разработка механики конкурса/рассылка/обзвон
Загрузка контента на видеохостинг
Запуск проект в день события
Подведение итогов всех конкурсов

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СЛОЖНОСТИ ONLINE СОБЫТИЙ
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САЙТ
ТЕХНИЧЕСКОЕ ОСНАЩЕНИЕ
ТЕОРИЯ
ИНТЕРНЕТ
ВРЕМЯ ДЕНЬГИ
ФОРС МАЖОРРРРР
ДЕНЬГИ ВСЕ ТАКИ НУЖНЫ
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ПЛЮСЫ ONLINE СОБЫТИЙ
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САЙТ
ПЕРЕХОД В ОНЛАЙН – ЛЕГКО!
ИНТЕГРАЦИЯ ПАРТНЕРОВ
ОХВАТ → ЗАХВАТ МИРА!
ПОГОДА НЕ ПОМЕХА
ОНЛАЙН ПОЗДРАВЛЕНИЯ – КРУТО!
НЕРАВНОДУШНЫЕ СОТРУДНИКИ
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САЙТ
ПЕРЕХОД В ОНЛАЙН – ЛЕГКО!
ИНТЕГРАЦИЯ ПАРТНЕРОВ
ОХВАТ → ЗАХВАТ МИРА!
ПОГОДА НЕ ПОМЕХА
ОНЛАЙН ПОЗДРАВЛЕНИЯ – КРУТО!
ЛЕГКО СЧИТАТЬ ТРАФИК
НЕРАВНОДУШНЫЕ СОТРУДНИКИ
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