The “You” Attitude Class activity

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Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

The Audience-Centered Approach

Chapter

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall The Audience-Centered Approach Chapter 1 -
1 -

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Scenario:

A memo from your boss has come across your desk stating that

Scenario: A memo from your boss has come across your desk stating
she wants you to prepare a proposal to compete in the “San Diego 5th Grade Field Trip Extravaganza”.
A new endowment in a California school system has provided funds for 300 students of the 5th grades to go on an educational/fun field trip. Because there are several locations in California to consider, the school Superintendent will invite 3 area organizations to give a presentation to students. The students will eventually choose one organization to visit.
Pretend that you are the newly hired business manager for the San Diego Zoo, in charge of securing group tours. You will have to plan two business messages.
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