International Market Research

Research Project (practical situation)
Goal definition:
primary(?) information collecting about something
Type and method definition: exploratory research;
survey of literature;
focus groups;
key informatant survey;
selected case study;
expert judgments (evaluation or brainstorming).
Data collecting instrument developing
Data collection
Data processing
Conclusion making
Reporting
TASK: Develop requirements specification for research

Research Project (practical situation)
Goal definition:
primary information collecting about segment profile, consumer behavior, promotion (ad) methods…
Type and method definition: exploratory research;
survey of literature;
focus groups;
key informatant survey;
selected case study;
expert judgments (evaluation or brainstorming).
Data collecting instrument developing:
problems to discuss, questions to solve;
result: answer or where to find answer.
Data collection
Data processing
Conclusion making
Reporting

Research Project (practical situation)
Goal definition:
market size forecasting.
Type and method definition: descriptive research;
analog to other country (lag);
analog to the world;
index of market potential (model of weighted parameters);
barometric analysis (sugar consumption ? GDP);
survey;
mathematic methods.
Data collecting instrument developing:
Internet search, Excel;
result: market size forecast.
Data collection
Data processing
Conclusion making
Reporting
Best start is to look at the graphs

Lead-lag Market Size Forecast
What is common? What is different? How to use?

Lead-lag Market Size Forecast

Lead-lag Market Size Forecast
Can we use this method now?

Barometric Market Size Forecast