Содержание
- 2. Research Project (practical situation) Goal definition: primary(?) information collecting about something Type and method definition: exploratory
- 3. Research Project (practical situation) Goal definition: primary information collecting about segment profile, consumer behavior, promotion (ad)
- 4. Research Project (practical situation) Goal definition: market size forecasting. Type and method definition: descriptive research; analog
- 5. Lead-lag Market Size Forecast What is common? What is different? How to use?
- 6. Lead-lag Market Size Forecast
- 7. Lead-lag Market Size Forecast Can we use this method now?
- 8. Barometric Market Size Forecast
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