International Market Research

Слайд 2

Research Project (practical situation)

Goal definition:
primary(?) information collecting about something
Type and method

Research Project (practical situation) Goal definition: primary(?) information collecting about something Type
definition: exploratory research;
survey of literature;
focus groups;
key informatant survey;
selected case study;
expert judgments (evaluation or brainstorming).
Data collecting instrument developing
Data collection
Data processing
Conclusion making
Reporting

TASK: Develop requirements specification for research

Слайд 3

Research Project (practical situation)

Goal definition:
primary information collecting about segment profile, consumer

Research Project (practical situation) Goal definition: primary information collecting about segment profile,
behavior, promotion (ad) methods…
Type and method definition: exploratory research;
survey of literature;
focus groups;
key informatant survey;
selected case study;
expert judgments (evaluation or brainstorming).
Data collecting instrument developing:
problems to discuss, questions to solve;
result: answer or where to find answer.
Data collection
Data processing
Conclusion making
Reporting

Слайд 4

Research Project (practical situation)

Goal definition:
market size forecasting.
Type and method definition: descriptive

Research Project (practical situation) Goal definition: market size forecasting. Type and method
research;
analog to other country (lag);
analog to the world;
index of market potential (model of weighted parameters);
barometric analysis (sugar consumption ? GDP);
survey;
mathematic methods.
Data collecting instrument developing:
Internet search, Excel;
result: market size forecast.
Data collection
Data processing
Conclusion making
Reporting

Best start is to look at the graphs

Слайд 5

Lead-lag Market Size Forecast
What is common? What is different? How to use?

Lead-lag Market Size Forecast What is common? What is different? How to use?

Слайд 6

Lead-lag Market Size Forecast

Lead-lag Market Size Forecast

Слайд 7

Lead-lag Market Size Forecast

Can we use this method now?

Lead-lag Market Size Forecast Can we use this method now?

Слайд 8

Barometric Market Size Forecast

Barometric Market Size Forecast
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