Jaguar. Service Marketing

Март 10, 2021

Главная
Разное
Jaguar. Service Marketing

Содержание

2. Content History The values of Jaguar Case study of XJ model Case study of R model
3. Birth of the company William Lyons 1935 Mid- 50s
4. Jaguar Models
5. Common Values Roadside assistance Winter health check 3-year Warranty + Extended Warranty Information Brand
6. Brand
7. Case study of the XJ (luxury) model
8. Value? Luxury design and comfort Driving dynamics Safety Sustainability Value creation tool Special promotion
10. Case study of R (XKR-S) model
11. Value? “The XKR-S takes the Jaguar sports car experience to soaring new heights, with adrenaline-pumping performance,
13. 5.0L V8 Supercharged engine ? 550hp Top limit 186 mph Acceleration 0-60 mph in 4.2sec Aerodynamic
14. Promotion Video
16. The VALUE is the issue, not the PRICE
17. References http://www.jaguar.com(last accessed 01-11-2011) http://www.cyberparent.com/wheels/jaguar.html (last accessed 01-11-2011) http://www.car-nection.com/jagbase/timeline2.html (last accessed 01-11-2011)
19. Скачать презентацию

Слайд 2

Content
History
The values of Jaguar
Case study of XJ model
Case study of R model
Conclusion

Content History The values of Jaguar Case study of XJ model Case

Слайд 3

Birth of the company
William Lyons
1935
Mid- 50s

Birth of the company William Lyons 1935 Mid- 50s

Слайд 4

Jaguar Models

Jaguar Models

Слайд 5

Common Values
Roadside assistance
Winter health check
3-year Warranty + Extended Warranty
Information
Brand

Слайд 6

Brand

Слайд 7

Case study of the XJ (luxury) model

Case study of the XJ (luxury) model

Слайд 8

Value?
Luxury design and comfort
Driving dynamics
Safety
Sustainability
Value creation tool
Special promotion

Value? Luxury design and comfort Driving dynamics Safety Sustainability Value creation tool Special promotion

Слайд 9

Слайд 10

Case study of R (XKR-S) model

Case study of R (XKR-S) model

Слайд 11

Value?

“The XKR-S takes the Jaguar sports car experience to soaring new

Value? “The XKR-S takes the Jaguar sports car experience to soaring new

heights, with adrenaline-pumping performance, driver-focused technologies and assertive, sporting design.”

Слайд 12

Слайд 13

5.0L V8 Supercharged engine ? 550hp
Top limit 186 mph
Acceleration 0-60 mph in

5.0L V8 Supercharged engine ? 550hp Top limit 186 mph Acceleration 0-60

4.2sec
Aerodynamic
Blind spot monitor
CO2 emissions: 292g/km

Value?

Слайд 14

Promotion Video

Promotion Video

Слайд 15

Слайд 16

The VALUE is the issue, not the PRICE

The VALUE is the issue, not the PRICE

Слайд 17

References
http://www.jaguar.com(last accessed 01-11-2011)
http://www.cyberparent.com/wheels/jaguar.html
(last accessed 01-11-2011)
http://www.car-nection.com/jagbase/timeline2.html (last accessed 01-11-2011)

References http://www.jaguar.com(last accessed 01-11-2011) http://www.cyberparent.com/wheels/jaguar.html (last accessed 01-11-2011) http://www.car-nection.com/jagbase/timeline2.html (last accessed 01-11-2011)