Слайд 2Content
History
The values of Jaguar
Case study of XJ model
Case study of R model
Conclusion
![Content History The values of Jaguar Case study of XJ model Case](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1097466/slide-1.jpg)
Слайд 3Birth of the company
William Lyons
1935
Mid- 50s
![Birth of the company William Lyons 1935 Mid- 50s](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1097466/slide-2.jpg)
Слайд 5Common Values
Roadside assistance
Winter health check
3-year Warranty + Extended Warranty
Information
Brand
![Common Values Roadside assistance Winter health check 3-year Warranty + Extended Warranty Information Brand](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1097466/slide-4.jpg)
Слайд 7Case study of the XJ (luxury) model
![Case study of the XJ (luxury) model](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1097466/slide-6.jpg)
Слайд 8Value?
Luxury design and comfort
Driving dynamics
Safety
Sustainability
Value creation tool
Special promotion
![Value? Luxury design and comfort Driving dynamics Safety Sustainability Value creation tool Special promotion](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1097466/slide-7.jpg)
Слайд 11Value?
“The XKR-S takes the Jaguar sports car experience to soaring new
![Value? “The XKR-S takes the Jaguar sports car experience to soaring new](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1097466/slide-10.jpg)
heights, with adrenaline-pumping performance, driver-focused technologies and assertive, sporting design.”
Слайд 13
5.0L V8 Supercharged engine ? 550hp
Top limit 186 mph
Acceleration 0-60 mph in
![5.0L V8 Supercharged engine ? 550hp Top limit 186 mph Acceleration 0-60](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1097466/slide-12.jpg)
4.2sec
Aerodynamic
Blind spot monitor
CO2 emissions: 292g/km
Value?
Слайд 16The VALUE is the issue, not the PRICE
![The VALUE is the issue, not the PRICE](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1097466/slide-15.jpg)
Слайд 17References
http://www.jaguar.com(last accessed 01-11-2011)
http://www.cyberparent.com/wheels/jaguar.html
(last accessed 01-11-2011)
http://www.car-nection.com/jagbase/timeline2.html
(last accessed 01-11-2011)
![References http://www.jaguar.com(last accessed 01-11-2011) http://www.cyberparent.com/wheels/jaguar.html (last accessed 01-11-2011) http://www.car-nection.com/jagbase/timeline2.html (last accessed 01-11-2011)](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1097466/slide-16.jpg)