Mega Brand. Full of exciting encounters

Do you think you know MEGA?
Of course, you are!

16
14
Meeting Places
Top of Mind
97%
Brand Awareness
Regular visitors
Visitors frequency
CSI
From visitors to buyers
Years on market
26%
76%
90%
78%
2,5

Our brand
is our strong advantage
Let’s do it even stronger

Well-being
Scandinavian roots
Meeting Place
& Community
We build on our Swedish core beliefs and values, IKEA common vision.
We want to become a place where the many people meet, reflecting local specific to be truly relevant.
We want the people to feel good and enjoy themselves.
Source:INGKA Centres direction
Source: INGKA Centres direction, stylus (2016) Hybrid Retailing
Source: BI Research, Customer care

Here starts our new brand story

Co-create!

Our Values
Inviting
for everyone
Inspiring
for customers, partners and co-workers
Interacting
with our community
Continual dialog

Our Principle
Enjoy casual timeout

Our Principle
Celebrate your creation

Live the local spirit
Our Principle
We are all unique!

Be
at heart
Our Principle

Great feeling to have a brand platform
INTERACTING
INVITING
INSPIRING
LIVE THE LOCAL SPIRIT
CELEBRATE YOUR CREATION
BE AT HEART
ENJOY CASUAL TIME-OUTS
Together, we
create places for
exciting encounters

Let’s talk about
identity

X
com·mu·nity

THIS IS MEGA

with unique community‘s fingerprint
Combining a shared sense of belonging

Visual Identity System

Do we change logo?
Nope! But…

Almost LIVING CORAL

What do we want you and our customers feel…

… that exciting encounters
are waiting in MEGA

Something
“a la revolution”?

Last, but not least
Are you BRAVE enough to try it?

B
R
A
V
E
On Brief and Brand
Role of Brand
Amazing
Values
Encourage engagement