Wigs and Hair extension

Market Need

> Buying Indian Currency
Conversion of $(CAD Dollar) into र (Rupees
> International trade agreement
15.5% Custom Duty on Product 670420
> Local culture, ethics, religion etc
> Local Labor laws, Labor habits and expectations
> Local cost of real estate, furniture, services, etc.
Business nature

STEEPLE Factors
Social: Beauty of women
Technological: Positive effect
Economical: Highly effect business
Environmental: No pollution if discarded properly
Political: High effect on trade and policies
Legal: Moderate effect on business
Ethical: No effect in Canada

Porter’s 5 Competitive forces
Power of Bargaining of Suppliers
Power of Bargaining of Customers
Effect of Direct Rival Competitors
Effect of Substitutes
Threats of New Entrants

SWOT

9 Ps
Product: Hair extensions and wigs.
Our commitment:
best quality
certified and
exchange policy.
Price: From $30 to $140 dollars
Place: Our store will be located in Queen Street West and an online store

Promotion: Google Adwords
Toronto Bloggers
Send samples to our costumers
Affiliate Networking
People: Work division:
Team Size: Four members
Marketing
Exports
Store Keeping
Inventory Management
Bloggers
Clients

Process: E-commerce
Customizing them according to their face match.
Physical evidence of quality
Punctuality: Delivery
Product in Stock
Principled: no harm to the environment
no harm chemicals in our product
fair price.