Yandex with Uber in $1 bln deal

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What is the setting (e.g., company characteristics or external challenges)?

What is the

What is the setting (e.g., company characteristics or external challenges)? What is
setting (e.g., company characteristics or external challenges)?

Uber Technologies, Inc. (Uber) is an American mobility as a service provider, allowing users to book a car and driver to transport them in a way similar to a taxi
Founded - March 2009
Number of employees - 29,300 (2021)
Key people - Dara Khosrowshahi, Emil Michael

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In April 2017, Uber disclosed financial results for the first time, and

In April 2017, Uber disclosed financial results for the first time, and
it was revealed that, with revenues of $6.5 billion, the company ended 2016 with a loss of $2.8 billion. It was mainly Uber's international expansion that became unprofitable. At the same time, the company's capitalization was estimated at $69 billion in September 2017.

What was the problem?

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CEO Travis Kalanick’s right-hand-man in Uber.
Helped the company raise nearly $15 billion

CEO Travis Kalanick’s right-hand-man in Uber. Helped the company raise nearly $15
from key investors worldwide.
In 2017, Michael helped negotiate a deal with Yandex, the largest technology firm and most popular internet search engine in Russia, known as the "Google of Russia".

Emil Michael

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Given the deplorable state of the company and the inability to compete

Given the deplorable state of the company and the inability to compete
in foreign markets, in 2017, Uber Vice President Emil Michael decided to merge with Yandex in order to painlessly leave the unsuccessful market for himself. The company will unite the businesses of Yandex.Taxi" and Uber in Russia and several countries of the former USSR, where the companies were present.

Administrative solution model:
1. Restrictions
2. Alternative choices are not considered
3. Satisfying solution by transaction

What was the decision?

What is the decision-making style of the top manager?

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The whole situation was uncertain. Uber has invested a lot of money

The whole situation was uncertain. Uber has invested a lot of money
in the development of expansion in Russia and the CIS countries. Therefore, the decision to merge with Yandex was very difficult for the whole team.

What was the degree of certainty or uncertainty?

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After studying the data on the Uber deal with Yandex, we concluded

After studying the data on the Uber deal with Yandex, we concluded
that Emil Michael was faced with an nonprogrammed solution and used the administrative model to find the right decision. He was betrayed to his company until the end of his career in Uber, instead of being under pressure. This move really encouraged us to be managers like him.

Results

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