An innovation charity with a mission to help people and organisations bring great ideas to life

Helping
In Hospitals
Rethinking
Parks
Ageing &
Health
Finance
Research & Publications
Skills
Events &
Convening
An innovation charity with a mission to help people
and organisations bring great ideas to life.

HYPER LOCAL
MEDIA
CHALLENGE
PRIZES
DIGITAL ARTS
R&D
RETHINKING
PARKS
INNOVATION
IN JOBS
PEOPLE POWERED
HEALTH
GIVING &
SOCIAL ACTION
AGEING
CREATIVE
COUNCILS
DIGITAL
MAKING
The Lab : Funding, support and influencing.

Ageing Population
A Changing Climate
Growing Inequality
The same solutions just wont do…

"Our ambition is to stimulate a step change in giving... to give better support to the trailblazers and innovators."

Tapping networks
Testing ideas
Taking risks
…Innovation?

Innovation.
Finding AND applying good ideas
(fail, amend, reapply…)
(fail, amend, reapply…)
(fail, amend, reapply…)
Impact!

Crowdfunder.co.uk
Community Campaigns
Yimby
Hyper Local Community Projects
Solar Schools
Renewable energy for
schools
Buzzbnk
Loans, social enterprise

Crowdfunding
Do you know how it works?
Know someone who has crowdfunded?
Run a crowdfunding campaign?
Donated to a crowdfunding campaign?
Received a ‘reward’?
Are you considering starting a crowdfunding campaign?
Understand the different types of crowdfunding

Ancient history…?
Crowdfunding is nothing new…

What is it?

The rise of the platforms

How does it work?

How does it work?

How does it work?

How does it work?

How does it work?

Different models
£%
Equity based: Enables the crowd to invest for equity, or profit/revenue sharing in businesses or projects. This form of the model has been the slowest to grow due to regulatory restrictions that relate to this type of activity.
Lending based: Projects or businesses seeking debt apply through the platform uploading their pitch, with members of the crowd taking small chunks of the overall loan.
Reward based: Enables people to contribute to projects and receive non–financial rewards in return, usually operating a tiered system where the more you donate the better the reward you receive.
Donation based: Allows charities, or those who raise money for social or charitable projects, to gather a community online and to enable them to donate to a specific project.

Different sectors
Business
Community and voluntary sector
Public services’
Education and research
Arts

Different scale
£1
£ 1 Million
Bedford Busking festival
The Nifty Minidrive
Hackney Pirates
New Leaf Coop
Sir you are being hunted
Juice collaborations with Shlomo and MaJiKer
£535
£1550
£3340
£7793
£72135
£239555

Some possible benefits
More than money : time, assets?
Crowds of support – network effect
Innovative/high relevance ideas
New types of audience reached
Mainstream funders experiment could help us find out more…

What would you crowdfund?
What rewards could you give?
What added value could you get from crowdfunding?
Discussion
[email protected]
@cased

But finally a word on how web projects can teach us about innovation methods…
By Owen Wallis - Crowdfunder

Traditionally, they use a process called ‘Waterfall’

Agile is building short projects in order of necessity
Lots of short minimum viable products

So with an Agile way of buying a house…
You could buy a bedroom, sleep there overnight, next day build a kitchen with an oven to cook breakfast, then build a shower. You might not need a garden until the summer, or a second bedroom until the baby arrives – so why pay?

Agile is agile – it reacts to user needs and business needs
With agile you’re always putting features live, testing the viablity and fine tuning

How does it work in practice?

Every Monday the heads of marketing, development and new business work out what we need to build
This is based on quantitative and qualitative feedback from users, the team, and our KPIs

This is some of the data we have…

Geckoboard live data dashboard

TITLE
Pipedrive Sales and Lead management

TITLE
Mandrill email delivery system

Project owner stats dashboard

How do we manage launching so much so often?
We have a planning session each week – this is called a Sprint