Culture as soft power

Soft power
Power - the ability to achieve one’s purposes or goals and the ability to get others to do what they otherwise would not do
Command–Coercion –Inducement –Agenda Setting –Attraction –Co-optive Power
Command Power - the ability to change what others do, can rest on coercion of inducement Hard power
Co-optive Power - the ability to shape what others want, can rest on the attractiveness of one’s culture and ideology or the ability to manipulate the agenda of political choices in a manner that makes actors fail to express some preferences because they seem to be too unrealistic Soft power
Public diplomacy

Soft power and hard power

Soft power