Engagement Commercial Brief - Wild Wednesdays

Engagement & Commercial Brief: Wild Wednesdays
OVERVIEW (READ ONLY)
The Engagement & Commercial Brief is a collaborative working document to help facilitate effective communication and planning for our local campaigns.
Basics/Mandatories: They express the what, why, where & when the campaign exists.
Market Insight and Shareable Opportunities:
The strategic thinking that sets the campaign up for success. Highlight the benefit to the consumer and why they care about this product or offer. How does it help them?
Campaign Breakdown:
The tactical breakdown that gives a holistic view of deliverables, tactics and spend. How is this going to market? Ensure to outline how this campaign is linked to the overall brand message of being simple and putting the customer first and consider key activations/sponsorships happening during the campaign period that maybe link to this promotion.
Fill out each section to the best of your ability, and secure approval from your CEO before submitting to DCL's Brand Team to initiate the review process. If you have any questions, please contact a member of the DCL Brand Team.

Engagement & Commercial Brief: Wild Wednesdays
THE BASICS: WHO, WHAT, WHY, WHERE, HOW & WHEN
Campaign Background / Overview
Stimulate Recharge, maintain constant growth on LTE penetration & awareness
Campaign Objective
Stimulate Recharge, maintain constant growth on LTE penetration & awareness
Secondary: Increase ARPU by US $2 (7 day LTE users) 1000persons
Market
Target Demo, interest & psychographic
Tactics
Execution Budget ($)
Media Budget ($)
Grenada
Age: 18-60 years
Gender: Mixed
Social/Digital
USD $300.00
Dates
Market Context – Digicel
Market Context – Competitors
Commercial Offer(s)
KPI’s (COMMERCIAL)
September 11th 2019
Messages in Market :
Back to school promotion
Number Portability
New Freedom Plus bundles
Flow – Stay Connected (New Prepaid Plans)
Back to school Promotion
Number Portability
Recharge, My Digicel App, LTE Postpaid Freedom Plans & Prepaid LTE plan
Prepaid plan – 1000 plans Postpaid - 20
USD 200.00

Engagement & Commercial Brief: Wild Wednesdays

Engagement & Commercial Brief: Wild Wednesdays
INPUT YOUR SUGGESTIONS FOR MESSAGING
Can the four handsets be displayed on artwork with before and after price

Engagement & Commercial Brief: Wild Wednesdays
INTEL (COMPLETE THIS SECTION)

Engagement & Commercial Brief: Wild Wednesdays
HISTORICAL ADVERTISING, COMPETITOR ADVERTISING
Digicel Campaign 2018
FLOW Campaign 2018

Engagement & Commercial Brief: Wild Wednesdays
STANDARD OFFLINE ASSETS
Video
Print/ Press
Radio
Retail
Digital
Social Media
1920 x 1080/1280 X 720 /5760 X 2160 /1920 X 3240
1080 x 1080
970x250, 728x90, 336x280, 300x600, 300x250, 300 x 60, 250x250, 160x600 (format HTML5, GIF, JPEG)