Слайд 2

Four Market Models

LO1

10-

Four Market Models LO1 10-

Слайд 3

An Introduction to Pure Monopoly

Single seller – a sole producer
No close substitutes

An Introduction to Pure Monopoly Single seller – a sole producer No
– unique product
Price maker – control over price
Blocked entry – strong barriers to entry block potential competition
Non-price competition – mostly PR or advertising the product

LO1

10-

Слайд 4

Barriers to Entry

Barrier to entry: a factor that keeps firms from entering

Barriers to Entry Barrier to entry: a factor that keeps firms from
an industry
Economies of scale
Legal barriers: patents and licenses
Ownership of essential resources
Pricing

LO1

10-

Слайд 5

Monopoly Demand

The pure monopolist is the industry
Demand curve is the market demand

Monopoly Demand The pure monopolist is the industry Demand curve is the
curve
Downsloping demand curve
Marginal revenue is less than price

LO1

10-

Слайд 6

Monopoly Demand

Marginal revenue < price
Monopolist is a price maker
Monopolist sets prices in

Monopoly Demand Marginal revenue Monopolist is a price maker Monopolist sets prices
elastic region of demand curve

LO2

10-

Слайд 7

Output and Price Determination

LO2

10-

Output and Price Determination LO2 10-

Слайд 8

Output and Price Determination

LO2

0

D

MR

ATC

MC

MR=MC

A=$94

Economic
Profit

Pm=$122

10-

Output and Price Determination LO2 0 D MR ATC MC MR=MC A=$94 Economic Profit Pm=$122 10-

Слайд 9

Misconceptions of Monopoly Pricing

Not highest price
Total profit
Possibility of losses

LO2

10-

Misconceptions of Monopoly Pricing Not highest price Total profit Possibility of losses LO2 10-

Слайд 10

Misconceptions of Monopoly Pricing

LO2

0

D

MR

ATC

MC

MR=MC

Loss

AVC

Pm

Qm

V

A

10-

Misconceptions of Monopoly Pricing LO2 0 D MR ATC MC MR=MC Loss

Слайд 11

Economic Effects of Monopoly

LO3

(a)
Purely Competitive Market

(b)
Pure Monopoly

D

D

S=MC

MC

P=MC=
Minimum
ATC

MR

Pc

Qc

Pc

Pm

Qc

Qm

Pure competition is efficient
Monopoly is inefficient

a

b

c

d

10-

Economic Effects of Monopoly LO3 (a) Purely Competitive Market (b) Pure Monopoly

Слайд 12

Economic Effects of Monopoly

Income transfer
Cost complications
Economies of scale
X-Inefficiency
Rent seeking expenditures
Technological advance

LO3

10-

Economic Effects of Monopoly Income transfer Cost complications Economies of scale X-Inefficiency

Слайд 13

X-Inefficiency

LO3

ATC2

ATC1

ATCx

Q1

Q2

Average
Total Cost

X

X'

ATCx'

10-

X-Inefficiency LO3 ATC2 ATC1 ATCx Q1 Q2 Average Total Cost X X' ATCx' 10-

Слайд 14

Price Discrimination

Price discrimination
Charging different buyers different prices
Price differences are not

Price Discrimination Price discrimination Charging different buyers different prices Price differences are
based on cost differences
Examples: business travel, electric utilities, movie theaters, golf courses, railroad companies, coupons, international trade

LO4

Price Discrimination

10-

Слайд 15

Conditions for success:
Monopoly power
Market segregation
No resale

Price Discrimination

LO4

10-

Conditions for success: Monopoly power Market segregation No resale Price Discrimination LO4 10-

Слайд 16

Regulated Monopoly

Natural monopolies
Socially optimal price
Set price = marginal cost
Fair return price
Set price

Regulated Monopoly Natural monopolies Socially optimal price Set price = marginal cost
= ATC

LO5

10-

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