STAYING LEAN: A CHALLENGE FOR BIGGER COMPANIES

LEAN STARTUP METHODOLOGY
Steven Blank
The Four Steps to the Epiphany
Eric Ries
The Lean Startup

STARTUP
«a human institution designed to create a new product or service under conditions of extreme uncertainty»
(Ries, 2011)

EXTREME UNCERTAINTY
- technology - ?
- market - ?
- go-to-market decisions - ?
- capital deployment - ?

GOOGLE

FACEBOOK

GROUPON

INTRAPRENEURIAL
TEAMS
SOCIAL VENTURES

Ardichvili, Cardozo, and Ray (2003)
OPPORTUNITY RECOGNIZED
BUSINESS CONCEPT
BUSINESS MODEL

EXPERIMENT

HOW DO WE TEST?
1. TALKING TO CUSTOMERS AT
THE OUTSET

TAX FILING APP

HOW DO WE TEST?
2. GENERATING FEEDBACK ALL ALONG THE WAY