Слайд 2Goals and objectives of the survey
Find out awareness of citizens of Russia
![Goals and objectives of the survey Find out awareness of citizens of](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/923385/slide-1.jpg)
and CIS about different streaming services;
Understand why illegal watching of films and series is so popular in Russian and CIS?
Find out people’s attitude to these services;
Figure out which factors will make these services more popular in Russia and CIS?
Слайд 3Hypotheses
Citizens of Russia and CIS almost do not know about these services;
The
![Hypotheses Citizens of Russia and CIS almost do not know about these](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/923385/slide-2.jpg)
imposition of penalties for illegal watching of film and series will improve services popularity;
Russian mentality plays important role in the success of illegal sites with movies and series;
Closing of all illegal sites will affect attendance and usage of streaming services.
Слайд 4Study methodology
270 respondents of different sexes, ages, residences, income and educational
![Study methodology 270 respondents of different sexes, ages, residences, income and educational](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/923385/slide-3.jpg)
level took part in the internet survey. Snowball sample was used.
Слайд 5Survey revealed that about 97% of respondents know about streaming services.
![Survey revealed that about 97% of respondents know about streaming services.](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/923385/slide-4.jpg)
Слайд 6In respondents’ opinion the important reason of the illegal watching is lack
![In respondents’ opinion the important reason of the illegal watching is lack of money](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/923385/slide-5.jpg)
of money
Слайд 8Reasonable price, variety and user-friendly interface are also important
![Reasonable price, variety and user-friendly interface are also important](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/923385/slide-7.jpg)
Слайд 9Attitude to this problem depends on respondents’ age
Regardless of age most of
![Attitude to this problem depends on respondents’ age Regardless of age most](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/923385/slide-8.jpg)
the people doubt the success of such services in Russia and CIS.
Слайд 10Regardless of age this factor would affect respondents
Most respondents would pay about
![Regardless of age this factor would affect respondents Most respondents would pay](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/923385/slide-9.jpg)
100-300 rubles for the subscription