Streaming services as a new way of watching films and series

Goals and objectives of the survey
Find out awareness of citizens of Russia and CIS about different streaming services;
Understand why illegal watching of films and series is so popular in Russian and CIS?
Find out people’s attitude to these services;
Figure out which factors will make these services more popular in Russia and CIS?

Hypotheses
Citizens of Russia and CIS almost do not know about these services;
The imposition of penalties for illegal watching of film and series will improve services popularity;
Russian mentality plays important role in the success of illegal sites with movies and series;
Closing of all illegal sites will affect attendance and usage of streaming services.

Study methodology
270 respondents of different sexes, ages, residences, income and educational level took part in the internet survey. Snowball sample was used.

Survey revealed that about 97% of respondents know about streaming services.

In respondents’ opinion the important reason of the illegal watching is lack of money

Reasonable price, variety and user-friendly interface are also important

Attitude to this problem depends on respondents’ age
Regardless of age most of the people doubt the success of such services in Russia and CIS.

Regardless of age this factor would affect respondents
Most respondents would pay about 100-300 rubles for the subscription