The Fourth power

The plan:
Definition of mass media
Why are we telling that mass media is the fourth power?
Advantages/Disadvantages
The types of mass media
The press
Electronic massmedia
The Conclusion
Resources

1. Mass media
means
delivering information (verbal, auditory, visual) to a large audience and acting on a regular basis

2. “The fourth power”
Journalists have
the greatest power in society.
We have:
First, second and third are the authorities, legislative, executive and judicial branches
“The fourth power" shows a great influence of the media on society

4. The types of mass media
The press
Electonic mass media

5. The press
free press
no free press
yellow press

6. Electronic mass media is
Radio- Television-Internet- Video and audio recordings, films.

Television
This is a way to transfer images from a distance. For us, it has become a the main source information and entertainment.

6. How do TV air?
Before each change in the studio there are special people, Exposing the camera and light at the leading growth.
Before the release of lead required to read all the news, or he sees them only on-screen electronic prompter and can get lost.
Costume for each television anchorman is selected stylists program.
"Morning" is much harder, they should look at the world news and get ready for the airwaves. “Evenings" in this sense easier - they can take advantage of the news, which made them to colleagues.
Before the newcomer will be on the air, preparing one or two channel (news release, which will never show on TV.).
All information is transmitted through the earphone lead. "Ear" to turn off in any case impossible, even if the noise just knocks. For it is by "ear" to pass information about the changes that occur in the program.
The television anchroman should be prepared to an incident on the air.

Conclusion
To sum up, all the mentioned above I should say, that mass media play an important role in our daily life. All types of mass media give us lot’s of information, form yourself opinion and mood. Mass media helps to raise their ratings consumer products, policies, etc.