Слайд 2 Research is how individuals and businesses collect and analyze data. Accurate and
relevant research guides key business decisions, including marketing plans, staffing decisions and expansions, and critical data, like environmental impacts, health care, and social characteristics. Determining what data is most useful for your goals and finding the most effective ways to obtain it can help your company make successful long-term decisions.
Key takeaways:
Research begins by asking the right questions and choosing an appropriate method to investigate the problem.
Research is important both in scientific and nonscientific fields.
Research methods are classified based on different criteria, such as general category, nature of the study, the purpose of the study and research design.
Слайд 3What are types of research?
Types of research refer to the different methodologies
used to conduct research. Different types may be better suited for certain studies based on your goals, timelines and purposes. The first task is to determine what you want to study and your goals. For example, you may want to learn more about a general topic or determine how a new policy will affect employees.
Different types of research studies are useful across industries and fields, including:
Biology, chemistry and other science-related fields
Government offices and agencies
Education
Business
Career Guide
Career development
Слайд 4Applied vs Fundamental Research
To understand the difference between applied and fundamental research,
it is very important to understand what they are. Applied research is a kind of scientific research that focuses on solving real-world issues. Applied research is critical in finding solutions to the difficulties we face daily, especially those that have ramifications for our personal lives, careers, and health. This sort of study may be applied in several ways.
Fundamental research is primarily concerned with the “big picture” issues, such as expanding the body of information available on a certain subject. In contrast to basic research, which focuses more on broad issues, applied research focuses on tackling particular problems individuals face.
However, according to a study, there is a strong connection between fundamental and applied research. Applied research is typically based on knowledge obtained in fundamental research.
Слайд 5Applied research differs from fundamental research in the following ways:
Basic research is
defined as work that aims to add to the body of already-existing knowledge in the scientific community. An alternative meaning of the term applied research is “scientific study useful in addressing real-life issues”
In contrast to fundamental theoretical research, practical applied research is more hands-on
Insofar as the application is concerned, fundamental research has a broader scope than applied research since the former may be used to solve any issue, regardless of its context
Developing scientific knowledge and making predictions are the fundamental goals of basic research. When it comes to applied research vs fundamental research, there is a difference in emphasis
Basic research’s primary objective is to fill in any gaps in our knowledge. When it comes to solving an issue in the real world, applied research focuses on finding the answer
It’s important to remember that the goals of each sort of study are distinct. Basic research aims not to solve a problem but rather to improve knowledge. In contrast, applied research focuses on solving particular problems. It’s common for researchers in applied research to be motivated by a client’s needs. Individual curiosity and a desire to learn more about a topic usually drive most basic research
There are two types of research: fundamental and applied. The former is used to build theories; the latter is used to tackle specific issues. As a result, applied research is more practical than theoretical research. On the other hand, basic research may assist in the development of hypotheses and predictions
Слайд 6Advantages of applied research
Applied research provides several advantages beyond helping to tackle
current issues. The following are some of the benefits of doing research using an applied approach:
Helping companies make smarter choices that save them money and reduce their risk
Aiming for something fresh
Inventing and developing new goods and services
Слайд 7 The study may vary depending on the degree of the research and
its objective. The goal of basic research might be to gain new scientific information, whereas applied research aims to find a solution to a specific issue that is being studied. These two types of study may be useful in various situations, but they each have their advantages and disadvantages. Theoretical issues may be answered with the aid of basic research. If you’re looking to discover new information and make predictions, this is the kind of study you should be carrying out. When attempting to find a solution, applied research is usually more helpful.
Слайд 9What is descriptive research?
Descriptive research is defined as a research method that
describes the characteristics of the population or phenomenon studied. The descriptive research method primarily focuses on describing the nature of a demographic segment, without focusing on “why” a particular phenomenon occurs. In other words, it “describes” the subject of the research, without covering “why” it happens.
Слайд 10For example, an apparel brand that wants to understand the fashion purchasing
trends among New York buyers will conduct a demographic survey of this region, gather population data and then conduct descriptive research on this demographic segment. The study will then uncover details on “what is the purchasing pattern of New York buyers,” but not cover any investigative information about “why” the patterns exits. Because for the apparel brand trying to break into this market, understanding the nature of their market is the study’s objective.
Слайд 11Some distinctive characteristics of descriptive research are:
Слайд 12Advantages of descriptive research
Слайд 13What Is Analytical Research?
Analytical research is a specific type of research that
involves critical thinking skills and the evaluation of facts and information relative to the research being conducted.
Слайд 14Descriptive and Analytical Research: What’s the Difference?
Слайд 17Conceptual vs Empirical Research
Conceptual and empirical research are two ways of doing
scientific research. These are two opposing types of research frameworks since conceptual research doesn’t involve any experiments and empirical research does
Слайд 18Definitions
Conceptual research is a type of research that is generally related to
abstract ideas or concepts.
Empirical research is basically a research that uses empirical evidence. Empirical evidence refers to evidence verifiable by observation or experience rather than theory or pure logic
Слайд 19Difference Between Conceptual and Empirical Research
Definition
Conceptual research and empirical research are two
ways of doing logical research. These are two restricting investigation systems since conceptual research doesn’t include any tests, and empirical investigation does.
Nature:
Conceptual research includes unique thoughts and ideas; as it may, it doesn’t include any experiments and tests. Empirical research, on the other hand, includes phenomena that are observable and can be measured.
Type of Studies:
Philosophical research studies are cases of conceptual research, while empirical research incorporates both quantitative and subjective studies.
Слайд 20 The major difference between conceptual and empirical investigation is that conceptual research
involves unique thoughts and ideas, though experimental investigation includes investigation based on perception, tests, and unquestionable evidence.
Слайд 22Qualitative Research In a nutshell
Qualitative research is a research methodology where “quality” or
opinion based research is conducted to derive research conclusions. This type of research is often conversational in nature rather than being quantifiable through empirical research and measurements.
Слайд 24Quantitative Research In a nutshell
Quantitative research is a research methodology which uses questions and questionnaires
to gather quantifiable data and perform statistical analysis to derive meaningful research conclusions.