Return to roots by harnessing digital technology
[1] – Источник 1; [2] – Источник 2; [3] – Подробнее в приложении 1 Executive summary Анализ рынка Анализ аудитории Инициативы Маркетинг Фин. модель [1] – Источник 1; [2] – Источник 2; [3] – Подробнее в приложении 1 Executive summary Анализ рынка Анализ аудитории Инициативы Маркетинг Фин. модель Тренды индустрии продажи электронных и бумажных книг Конкуренты Клиенты Компания и его продукты declining retail traffic led to sales decline in last 3-5 years omni-channel offerings Membership cards; Café 23000 book sellers. NOOk and retail is decreasing last 4 years Company operates 630 bookstores in 50 states, maintains an eCommerce site, develops digital reading products and operates NOOK, one of the largest digital bookstores.anytime anywhere any format. Barnes & Noble Retail (B&N Retail) operates 630 retail bookstores, primarily under the Barnes & Noble Booksellers® trade name, and includes the Company’s eCommerce site. B&N Retail also includes Sterling Publishing Co., Inc. (Sterling or Sterling Publishing), a leader in general trade book publishing. The NOOK segment represents the Company’s digital business, offering digital books and magazines for sale and consumption online, NOOK®2 K reading devices, co-branded NOOK® K K tablets and reading software for iOS, Android and Windows. As of April 28, 2018, the Company employed approximately 23,000 employees (8,000 full-time and 15,000 part-time employees). The Company’s principal business is the sale of trade books (generally, hardcover and paperback titles), mass market paperbacks (such as mystery, romance, science fiction and other popular fiction), children’s books, eBooks and other digital content, NOOK® K K and related accessories, bargain books, magazines, gifts, café products and services, educational toys & games, music and movies direct to customers . Capital expenditures planned for fiscal 2019 primarily include new store development, merchandising initiatives, maintenance of existing stores, enhancements to systems and the website. Textbook rental