Over the weekend, iPhone customization went viral

15.09 Apple launched a new iOS 14 where a new app called Widgetsmith was presented. People interested in customization, which previously was never available for iOS users, immediately started to renew their home screens. These freshly looking designs attracted more and more people’s attention who started to update their iPhones and create their own designs using the Widgetsmith app.
Since Widgetsmith was launched on September 16 alongside iOS 14, it’s been downloaded over 2 million times, according to an estimate from Sensor Tower. Combining Widgetsmith with Color Widgets and Photo Widget apps have been installed about 5 million times since iOS 14 was released, generating hundreds of thousands of dollars of sales, according to Sensor Tower’s estimate.