Слайд 5Факт + факт + факт … ≠ правда
Слайд 11описывает обстоятельства, в которых объективные факты менее важны для формирования общественного мнения,
чем обращение к эмоциям и личным убеждениям
Слайд 12A few days after the vote, Arron Banks, Ukip’s largest donor and
the main funder of the Leave.EU campaign, told the Guardian that his side knew all along that facts would not win the day. “It was taking an American-style media approach,” said Banks. “What they said early on was ‘Facts don’t work’, and that’s it. The remain campaign featured fact, fact, fact, fact, fact. It just doesn’t work. You have got to connect with people emotionally. It’s the Trump success.”
The Guardian, “How technology disrupted the truth”