My future profession - copy writer

In the future I want to work in ADVERTISING.

Advertising is a global industry operating around the world.
It's always changing. It's fast-paced and innovative. Every day is a little bit different.

Advertising is a creative work specializing in luxury, fashion, culture and art.
But it's not just about being creative. Advertising combines analysis, planning and communication with people.

I am a creative and sociable person. Now I'm studying to become an advertising specialist and I think that this kind of activity requires a lot of patience and creativity.

I have many hobbies, and may be in a while I will have new ideas. Now I think that an advertising specialist is a perfect choice for me.

I can be anything in advertising. I can work as a photographer and create a promotional photo.

I can also find myself in marketing and work with people. Marketing deals with people-real people, not just business people. The way people behave, think, act, interact and so on will always be interesting.

I love to read and also try myself in copywriting. In the future, I hope to reveal myself well in this area.

Copywriting is a creative profession associated with the creation of advertising information or informational articles.
Creating texts to order, i will gradually hone my writing skills, learn how to concisely, clearly and interestingly Express thoughts that will surely come in handy in the future.

I love learning new subjects. In order to write about a company’s products or services, I need to understand what they do. I’m constantly learning new things.

Working as a copywriter means constantly learning something new, because you need to write texts on all sorts of topics. My Outlook will constantly become wider and I will be able to try myself in something else.

One of the brightest personalities in advertising that inspires me is William Bernbach.

Bernbach made a creative revolution in the world of advertising: he created a new format in the organization of work - "creative team".

It included the author of the texts and the artist, who worked on the project from beginning to end and corrected each other in the course of work. Previously, copywriters and art Directors worked in different departments.

He created the Agency DBB (Doyle Dane Bernbach), whose main values were simplicity and creativity.
Volkswagen
"Think Small" is a company that has changed the face of modern advertising.

Bernbach believed that the shortcomings of the goods can be turned into its advantages.

“Mama mia, that’s a spicy meatball!” for Alka-Seltzer.
This commercial has become a classic, and Henry S. Levy bakery has become the largest seller of rye bread in new York and gained fame outside the city.

Andy Warhol was an American artist who was a leading figure in the visual art movement known as pop art.

Warhol's most famous works are MARILYN DIPTYCH and CAMPBELL’S SOUP CANS

I also love Andy Warhol's work in advertising.
Warhol worked for a decade as a commercial illustrator.

These images that make up Warhol’s Ads Series reflect Warhol’s fascination with American consumerism.

Transforming everyday advertisements into colorful works of art, each with a distinct identity, Warhol further expanded the integration of high and low cultural reference.

Once again, Warhol here reproduces a widely recognizable corporate logo. This time, he depicted the logo of the gasoline product lines marketed as Mobilgas and Mobilgas Special.
“I just happen to like ordinary things.
When I paint them, I don’t try to make them extraordinary. I just try to paint them ordinary-ordinary”, the artist once explained.

Advertising is developing the world, and I want to develop with it. I know that my profession is difficult, but I get great aesthetic pleasure from a job well done.

This year I will improve my skills and will be able to realize my dream. I love my studies and will try to work well in the future.