Слайд 2Марат Бакпаев
Генеральный Директор компании Модный Континент – Казахстан
Открыл магазины: Zara,

Bershka, Pull&Bear, Massimo Dutti, Stradivarius, Celio, Sinequanone
Развивал бренды: Tide, Myth, Always, Tampax, Discreet, W&G, Camay, Secret, Max Factor, Red Bull, Kazcom, Mukhtar Auezov Foundation, AIDS Foundation.
Слайд 3Марат Бакпаев
Закончил Вашингтонский Университет (MBA/MSW)
Опыт преподавания в КИМЭП с 2005 года:

Principles of Marketing, Introduction to Business, Advanced Marketing, Public Relations, Marketing Research, Brand Management, Strategic Brand Management, Advertising Management, Cases in Marketing, Selected Topics in Marketing, Social Marketing, Social Entrepreneurship, Marketing Strategy
Слайд 41. The Law of Lid
Leadership Ability Determines a Person’s Level of
Effectiveness

Слайд 52. The Law of Influence
The True Measure of Leadership is Influence –

Nothing More, Nothing Less
Слайд 63. The Law of Process
Leadership Develops Daily, Not in a Day

Слайд 74. The Law of Navigation
Anyone Can Steer the Ship, but It Takes

a Leader
to Chart the Course
Слайд 85. The Law of Addition
Leaders Add Value by Serving Others

Слайд 96. The Law of Solid Ground
Trust Is the Foundation of Leadership

Слайд 107. The Law of Respect
People Naturally Follow Leaders Stronger Than
Themselves

Слайд 118. The Law of Intuition
Leaders Evaluate Everything with a Leadership Bias

Слайд 129. The Law of Magnetism
Who You Are Is Who You Attract

Слайд 1310. The Law of Connection
Leaders Touch a Heart Before They Ask

for a
Hand
Слайд 1411. The Law of the Inner Circle
A Leader’s Potential Is Determined

by
Those Closest to Him
Слайд 1512. The Law of Empowerment
Only Secure Leaders Give Power to
Others

Слайд 1613. The Law of the Picture
People Do What People See

Слайд 1714. The Law of Buy-In
People Buy into the Leader, Then the

Vision
Слайд 1815. The Law of Victory
Leaders Find a Way for the Team

to Win
Слайд 1916. The Law of the Big Mo
Momentum Is a Leader’s Best

Friend
Слайд 2017. The Law of Priorities
Leaders Understand That Activity Is Not
Necessarily

Accomplishment
Слайд 2118. The Law of Sacrifice
A Leader Must Give Up to Go

Up
Слайд 2219. The Law of Timing
When to Lead Is As Important As

What to Do and
Where to Go
Слайд 2320. The Law of Explosive Growth
To Add Growth, Lead Followers –

To
Multiply, Lead Leaders