21 Laws of Leadership by Maxwell

Марат Бакпаев
Генеральный Директор компании Модный Континент – Казахстан
Открыл магазины: Zara, Bershka, Pull&Bear, Massimo Dutti, Stradivarius, Celio, Sinequanone
Развивал бренды: Tide, Myth, Always, Tampax, Discreet, W&G, Camay, Secret, Max Factor, Red Bull, Kazcom, Mukhtar Auezov Foundation, AIDS Foundation.

Марат Бакпаев
Закончил Вашингтонский Университет (MBA/MSW)
Опыт преподавания в КИМЭП с 2005 года: Principles of Marketing, Introduction to Business, Advanced Marketing, Public Relations, Marketing Research, Brand Management, Strategic Brand Management, Advertising Management, Cases in Marketing, Selected Topics in Marketing, Social Marketing, Social Entrepreneurship, Marketing Strategy

1. The Law of Lid
Leadership Ability Determines a Person’s Level of
Effectiveness

2. The Law of Influence
The True Measure of Leadership is Influence –
Nothing More, Nothing Less

3. The Law of Process
Leadership Develops Daily, Not in a Day

4. The Law of Navigation
Anyone Can Steer the Ship, but It Takes a Leader
to Chart the Course

5. The Law of Addition
Leaders Add Value by Serving Others

6. The Law of Solid Ground
Trust Is the Foundation of Leadership

7. The Law of Respect
People Naturally Follow Leaders Stronger Than
Themselves

8. The Law of Intuition
Leaders Evaluate Everything with a Leadership Bias

9. The Law of Magnetism
Who You Are Is Who You Attract

10. The Law of Connection
Leaders Touch a Heart Before They Ask for a
Hand

11. The Law of the Inner Circle
A Leader’s Potential Is Determined by
Those Closest to Him

12. The Law of Empowerment
Only Secure Leaders Give Power to
Others

13. The Law of the Picture
People Do What People See

14. The Law of Buy-In
People Buy into the Leader, Then the Vision

15. The Law of Victory
Leaders Find a Way for the Team to Win

16. The Law of the Big Mo
Momentum Is a Leader’s Best Friend

17. The Law of Priorities
Leaders Understand That Activity Is Not
Necessarily Accomplishment

18. The Law of Sacrifice
A Leader Must Give Up to Go Up

19. The Law of Timing
When to Lead Is As Important As What to Do and
Where to Go

20. The Law of Explosive Growth
To Add Growth, Lead Followers – To
Multiply, Lead Leaders