Ancient Cities in Europe and Their Historical Heritage as Economic and Political Resource

В Европе, исключая Россию, Украину и Белоруссию в восточной части, насчитывается 102 645 территориальных единиц, более 800 регионов.
There are 102 645 towns and cities in Europe and over 800 regions
BE DIFFERENT OR DIE.
THE QUESTION OF BRANDING

The main topics to be discussed
Do ancient cities in Europe need a new life?
What a new life of ancient cities might be?
Who provide ancient cities with a new life?
HISTORICAL HERITAGE OF ANCIENT CITIES.
QUI PRODEST?

Evaluation of historical and cultural heritage of ancient cities as their economic and political resource is an issue of city administrating and strategic planning
Brand Building for Ancient Cities

Main Goal
Make up minds of intellectuals who might be involved in city planning and strategy building process in Europe in future

Main Finding
Work out principles of vision and proposals for brand building strategy in ancient cities in Europe

CITY ANNIVERSARY AS MAIJOR EVENT
Псков 1100 лет 2003 г.
Санкт-Петербург 300 лет 2003 г.
Томск 400 лет 2004 г.
Казань 1000 лет 2005 г.
Ярославль 1000 лет 2010 г.

Frankfurt (Germany) «Финансовая столица Европы» | FINANCIAL CAPITAL OF EUROPE
Glasgow (Great Britain) «Художественная столица Европы» / ART CAPITAL OF EUROPE
Luxembourg (Luxembourg) «Медиапорт Европы» \ MEDIA PORT OF EUROPE
Stockholm (Sweden) «Культурный город Европы» \ CULTURE CITY OF EUROPE

METHODS
IMAGE MARKETING
SIGHTSEEING MARKETING
INFRASTRUCTURE MARKETING
PEOPLE MARKETING

Instruments
Вúдение / VISION
Образ \ IMAGE
Вызовы | CHALLENGES
Преимущества \ ADVANTAGES
Приоритеты \ PRIORITIES

WORKSHOP 1
Креатив vs. Стратегия
Creativeness vs. Strategy: what is more effective in building a new life for ancient cities?

WORKSHOP 2
Культура vs. Глобализация: партнеры или противники
CULTURE VS. GLOBALIZATION: PARTNERS OR ENEMIES

WORKSHOP 3
Какие новые профессии нужны старым городам?
WHAT NEW PROFESSIONS DO ANCIENT CITIES NEED?