CPI - cases

70%
CR
into registration
KPI
30%
CR
into requested action
Increase number of installs and registrations, in LATAM market
2
Increase number of pre-determined actions – orders through the app
1
goal
goal
MARKETS: Columbia, Mexico, Chile, Peru, El Salvador
Latin America Market entry
Case InDriver
[email protected]

Columbia, Mexico, Chile, Peru, El Salvador
23 y.o. – 55 y.o.
Facebook / Instagram / Ad-networks
Sales coupons
Spanish Language
Case InDriver
AD Campaign
[email protected]

Screenshot + Price
Focus on elements
Pick up points
CALL-TO-ACTON
CR 4,3%
CR 6,4%
CR 5%
Comparison to other services
CR 7,2%
AD Creatives
Case InDriver
[email protected]

24,3%
1st month
6th month
73%
49,3%
Growth CR into registration
in Latin America
Columbia, Mexico, Chile, Peru, El Salvador
Performance Dynamic
Case InDriver
[email protected]

Add campaigns for the InDrive app started from 0
Installs
CR
registration
Drivers trip
>200К
>480К
>270К
>146К
73%
Installs
target cities
Clients trip
Performance Dynamic
Case InDriver
[email protected]

Market Entry: S.Korea, Mexico, Malaysia
Case Dostavista
Increase number of installs and registrations, increase brand awareness
2
Increase conversion from installs to first order
1
goal
goal
Advertising Strategy :
Apple Search Ads (ASA)
Apple statistics shows that 65%
of installs comes from search in AppStore
Avg. conversion from outside app store
ad campaigns is 15%
However % of installs by users from ASA, is
between 40-60%. Though to get such high %
app needs higher brand awareness
[email protected]

Due to ads were only in Appstore,
creatives were made from app content
AD Creatives
Case Dostavista
[email protected]

Performance Dynamic in Korea
August 2019 – October 2019
Installs
CR
registration
CR
identification
29К
25%
30%
Case Dostavista
[email protected]

August
October
268 daily orders
CR 23,6%
Korea, Mexico. Malaysia
Performance Dynamic
Case Dostavista
47 daily orders
CR 15,9%
Total numbers for all geos (KR, MX, MY )
Number of orders was increased 5,7 times
With CR increase by. 7,7%
[email protected]

Performance Dynamic – KR - Appsflyer
August
Septmeber
October
Case Dostavista
[email protected]

20%
CR
into registration
KPI
12%
CR
into requested action
Increase number of installs and registrations, in CIS market
2
Increase number of pre-determined actions – first deposits
1
goal
goal
CIS Market entry – Sports Betting
Case PariMatch
[email protected]
Advertising Strategy :
In-app traffic
Facebook / Instagram do not allow
gambling or betting advertising

>2,5 times
May
August
72 k installs
10k installs
Traffic monthly growth
CIS region
Performance Dynamic
[email protected]
Case PariMatch

2,4 times
May
August
16,850 deposits
3,420 deposits
Deposit monthly growth
CIS region
Performance Dynamic
[email protected]
Case PariMatch

Performance Dynamic
[email protected]
May 2020 – June 2020
Installs
First
Deposit
CR
1st deposit
>72К
>15К
17,6%
Case PariMatch