DESIGN BRIEF. Design inspiration for the new product universe

Intro
Project name: TBD
Project goals
We are creating a new product universe, where we combine a list of different products in one solution.
We want to make it easier for property managers to do their everyday tasks by building better customer experiences through simple, intuitive design and automatic processes.
We also want to ensure better data quality in the housing sector by standardising our solution.
We aim to make it easier for new customers to take the product into use by minimizing the number of settings.
We design for desktop first.
Project objective
Make two design proposals based on the given wireframes and input.
Deadline: 15th of November (beginning of the workshop week)
Presentation: First day of the workshop

TARGET GROUPS

Target groups
All property managers in Denmark (later on abroad)
Small and big companies - some with their own customers
Focus: Big companies to begin with
Big companies = different usertypes
B2B – everyday use, and for some the only work tool

COMPETITORS

PREVIOUS
DESIGN

LM360

Unik Bolig

INSPIRATION

What we like in (B2B)design
Use of cards + different colors and styles on the cards
Use of different text and icon sizes to show hierarchy
Color gradient
Menu to the left
Something unique in the design. Some small detail that stands out to the other designs
We like dark theme
Slightly rounded corners on cards, buttons and so on
Top bar as a part of the page (using the same color as the rest of the page)
Tone
Trust
Simplicity in a complex system
Focus on processes and overview
Clean design

Menu icons, gradient colors in background, tab menu

Colors

Colors

Bigger icons, text hierarchy, different background for cards

Emotions in design and a unique touch

Different card designs and backgrounds

Small unique details and themes

Make complex things optional

Menu to the left, different types of menus

Slightly rounded corners

Top bar/menu as part of page

Colors
?
?
?

WIREFRAMES

Login

Menu
The system is going to be complex with a lot of functions and probably many menu items. Therefor our menu design must reflect that.

Dashboard

List

Personal data card

Proces