Содержание
- 2. Edward Bernays Edward Bernays, a man you have probably never heard of. He has been called
- 3. Аdvertising without manipulation Мachine = hardware Food = food Toys =development
- 4. Тhen PR changed Woman = consumer Ganorar "Girls, light another torch of freedom. Free yourselves from
- 5. 1/3 of American women suddenly learned to smoke Тaboo Freedom
- 6. Also… minus plus plus
- 7. Propaganda generates demand For modern marketers, Edward Bernays' principles are a gold mine; they have gone
- 8. You want what they want to sell you. Whiskey and cola McDonald’s Apple
- 9. Basics of propaganda Do you make a choice by yoursesf? Мass and repetition 01. 02. Еmotions
- 10. How to avoid this? Again, stop being part of mass culture, stop running where others are
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