Methods of advertising influence

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Edward Bernays

Edward Bernays, a man you have probably never heard of. He

Edward Bernays Edward Bernays, a man you have probably never heard of.
has been called the pioneer of modern marketing.

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Аdvertising without manipulation


Мachine = hardware

Food = food

Toys =development

Аdvertising without manipulation Мachine = hardware Food = food Toys =development

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Тhen PR changed

Woman = consumer

Ganorar

"Girls, light another torch of freedom. Free

Тhen PR changed Woman = consumer Ganorar "Girls, light another torch of
yourselves from yet another female taboo."

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1/3 of American women suddenly learned to smoke

Тaboo

Freedom

1/3 of American women suddenly learned to smoke Тaboo Freedom

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Also…

minus

plus

plus

Also… minus plus plus

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Propaganda generates demand

For modern marketers, Edward Bernays' principles are a gold mine;

Propaganda generates demand For modern marketers, Edward Bernays' principles are a gold
they have gone much further: propaganda has turned from a political tool into a sales monster. The golden rule of "demand begets supply" no longer works.
Now propaganda generates demand: you want what they want to sell you.

gold mine

sales monster

demand begets supply

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You want what they want to sell you.

Whiskey and cola

McDonald’s

Apple

You want what they want to sell you. Whiskey and cola McDonald’s Apple

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Basics of propaganda

Do you make a choice by yoursesf?

Мass and repetition

01.

02.

Еmotions

03.

You

Basics of propaganda Do you make a choice by yoursesf? Мass and
have to make a person believe that she/he is making his/her own choices based on hundreds of hours of thought.

You don't need to look for propaganda, it is discussed with great interest by your environment.

Apple's commercials associate their product with family, friends, bright colors, delicious food, joy and carefreeness. It's called mind programming, and it works for everyone.


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How to avoid this?

Again, stop being part of mass culture, stop running

How to avoid this? Again, stop being part of mass culture, stop
where others are running. Look around you and consult your common sense.
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