To Cut a Long Story Short

A language always develops. The language we use today is not the same as the language our grandparents or even our parents used.
There are a lot of ways of forming new words.

borrowing words from other languages
arithmetic
hypothesis
pizza
Ways of forming new words

using the names of people, places, characters from stories
atlas
tweed
sandwich
Ways of forming new words

word-building (prefixes, suffixes)
uninhabited
collection
understandable
Ways of forming new words

cutting down word combinations or sentences to transform them into short words - abbreviations
Ways of forming new words

S
M
S
sitcom
sit
uational
edy
com
ABBREVIATIONS
shortening words
from the first letters of a phrase
ad
short
vert
isment
message
service
laser
UNESCO
(acronym)
PR

ABBREVIATIONS
TV
Signs in streets
brands
Newspapers
and magazines
WHERE CAN WE SEE ABBREVIATIONS?

ABBREVIATIONS IN BRANDS
Electronics
Automobiles
Food

Abbreviated brands of clothes and cosmetics

AD
Artdeco

Beggon

Dolce & Gabbana

Donna Karan
New York

GJ

Just Naturally Be Yourself
JNBY

CC
Coco Chanel

PROCEDURE
studied fashion magazines and catalogues
visited several shopping centres
wrote down all the abbreviations
searched the Internet
created the PP presentation