The Way InTo The sea
The maintenance: Essence PR of the project…………………………………………………………. From project history …………………………………………………………………. Our crew …………………………………………………………………………………………. Project basis …………………………………………………………………………………… IVAN-32. The history beginning ……………………………………………… The concept of a television cycle «Road to the sea»: …… Advertising placing on a catamaran ………………………………………. Advertising on the car …………………………………………………………………. Advertising on command equipment …………………………………………. Charity ………………………..…………………………………………………………………. Variant of a route of expedition.………………………………………….. Advertising on a command site………………………………………………….. Advertising on the Internet …………………………………………………….. Advertising in magazines ……………………………………………………………. Draw of prizes ……………..…………………………………………………………….. 3 4 5 6 8 9 10 12 13 14 15 16 18 19 20 page Essence PR of the project: The project - Product Placement: a cycle of television programs «Road to the sea». The purpose: Advertising of production and (or) services through propagation of the sailing, a healthy way of life, teleserial creation - reality show. Shortly about the project: Product of high technologies, ocean racing sailing catamaran IVAN-32, for a season plans to visit more than 10 International Regattas taking place Malta, Croatia, Switzerland, England, Holland, Greece, Italy etc. Each regatta it not only race, but also a holiday for tens thousand participants and hundreds thousand spectators ashore. About each of races tell mass media of the country of carrying out, the international magazines much, and for the televiewer the brigade of professional operators will remove a cycle of programs about travel and adventures of a catamaran and its command in which the spectator can feel a part of this gripping show. For one season it is planned to remove a material, sufficient for manufacture not less than 36 series of the cycle, each series not less than 15 minutes. Under the arrangement with the advertiser the film can be translated into any language.