Ford and Firestone’s Tire Recall: The Costliest Information Gap in History

Outline
Overview.
Surrounding events.
Summary.

Overview
August 9, 2000 – Would recall for than 6.5 million tires.
2nd largest biggest in history

Surrounding Events
1988 – Firestone weakened by 1978 tire recall.
March, 1999 – Bridgestone/ Firestone sent a confidential memo to Ford.
August 1999 – Ford announced a recall in 16 foreign countries.
Early year 2000
Announced “Great Pride in Quality”
NHTSA opened a full investigation
August
September
2001 – President and Chief Executive resigned.