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- iFrame/IMG pixel installation on the CPAExchange platform
Содержание
- 2. In order for an advertiser be able to track statistics on their campaigns on the CPAExchange
- 3. A pixel is a function pixel() on Javascript including either or To display statistics correctly, we
- 4. track_id – this is what CPAExchange receives from the Customer and what helps CPAExchange check statistics.
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Слайд 2In order for an advertiser be able to track statistics on their
In order for an advertiser be able to track statistics on their
Installation of iframe/img pixel:
– After adding the campaign to the CPAExchange platform, The Manager will send you a pixel to install on the conversion page.
– As a rule, the pixel is called on the registration, order, or feedback forms.
– If your web site is made on any constructor (Tilda, WordPress, etc.) or the pixel will be installed via GTM, please inform our Manager separately.
Tracking statistics on the CPAExchange platform.
Installation of pixel
Слайд 3A pixel is a function pixel() on Javascript including either
A pixel is a function pixel() on Javascript including either
Слайд 4track_id – this is what CPAExchange receives from the Customer and what
track_id – this is what CPAExchange receives from the Customer and what
unique_id - this is the value that is generated on the advertiser's side.
transaction_id -this is an action performed by the user. This id is generated on the CPAExchange platform side at the time of the click on tracking_url. When a pixel is triggered, the system determines which transaction to fix the lead for, and the transaction status changes, becoming a lead with the panding or approved status. Accordingly, in the future it can also be changed for this transaction.
Tracking statistics on the CPAExchange platform.
Installation of pixel
CPAExchange can send transaction_id to the client in the link to their page (offer url) (if the client is ready to accept), and if they provide a list of accepted and rejected leads with transaction_id, we can update statistics on this data, as well as on track_id. But you don't need to pass the transaction_id to the pixel, we already know it.
Track_id is easier for the advertiser (you don't need to attach any additional parameters to your link) + we have statistics (data) of the advertiser on leads, which greatly simplifies reconciliation.