Информационные технологии в переводческой деятельности. Локализация - Localization

"Globalization” (g11n) refers to the way companies plan and implement strategies to be competitive around the world.
Globalization is not a process, but rather refers to a state of a company when it is ready to offer products and services globally.
“Internationalization” (i18n) refers to foreseeing the challenges of developing a product for multiple countries and preparing the first version of the product for these challenges. For a technology product, this usually involves the software engineers understanding how to build a localized product.
Internationalization is the process of generalizing a product so that it can handle multiple languages and cultural conventions without the need for re-design.
“Localization” (l10n) refers to the actual process of converting software or technology products from one language to another. A key point here is that the translation has a culturally and locally appropriate style and tone.
Localization involves taking a product and making it linguistically and culturally appropriate to the target locale (country/region and language) where it will be used and sold.
Localization

“Translation” (t9n) is converting the meaning from one language to another and refers to written text form.
Translation is only a part of the whole localization process as localization also involves adapting date and time formats, changing currencies, cultural appropriation, changing the design and the way user experience a product and complying with local laws and regulations.
Locale: In the localization industry, locale refers to the linguistic, cultural and other requirements of a specific target market.
For example, there are different locales for the English language and each is represented with a different locale code. En-US is for locales where American English is spoken while en-GB is for locales where British English is spoken.
Localization

Types of content:
Marketing content
Online help
Audiovisual content
User interface (UI)
Search Engine Marketing (SEM) (organic search results and search ads)
WHERE
WHO
WHY
Localization

Product Team (Requester):
Develop
Introduce new features
Introduce new versions
Localization Team:
Localization Production
Language Services
Vendor Management
Localization Operations
Localization

Localization Production:
Localization Project Managers (LPM) ?
External Localization Company (Language Service Provider, LSP)
Language Services Team:
Language Managers
Localization Operations:
Technology
Business
Vendor Management:
Finds LSPs
Builds relationships
Controls vendor quality
Localization

Localization

Processes involved in localizing a product:
Product Preparation:
Requester (Product Team)
Project Preparation:
LPM
Project Execution:
LSP:
Translation
Review
Quality Assessment
Localization