Several reasons to start communicating using GIFs

Firstly, they are much more convenient to use as a meme than audio / video.

Secondly, they are much more dynamic than a regular picture.
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You can use GIFs to decorate your browser and be "different"
Just like me :)

Thanks to GIFs, you can learn a foreign language!

You can convey any emotion that you are experiencing at the moment.

This is how a man looks like when he sends his lady GIFs.

In general, GIFs will make your life and your communication cooler and more interesting.