Слайд 2Structure
Culture Standard
American Culture Standards from a German perspective
Culture Assimilator
Advantages and disadvantages of
Culture Standards
Sources
Слайд 3Culture Standard
All ways of percepting, thinking, judging
and acting which are considered as
normal,
naturally, typical and obligatory
by the majority of the members of a
certain culture for themselves and
others Alexander Thomas (1993)
Слайд 4Culture Standard
Culture Standard
as an behavior standard
as an orientation for an intercultural encounter
as
an comparison concept
Слайд 5American Culture Standards from a German perspective
Patriotism
Equality
Flexibility
Action orientation
Performance orientation
Individualism
Need for social feedback
Interpersonal
distance
Слайд 6Culture Assimilator
Goal
Illustration of culture dependent,
behavior determined factors in
intercultural encounters
Development
Collection ? Attribution ?
Grouping
Plot
Слайд 7Culture Assimilator
Sylvia & Chris
Chris didn‘t feel like helping
Chris was quite busy, so
he didn‘t want to be determined anymore by timetables
Chris loved it to just live without any planning
Chris thought Sylvia could try on her own as independence is important in the US
Слайд 8Advantages and disadvantages of Culture Standards
Qualitative,
Emic,
Person-centered,
Intercultural
Methods of researchh
Focus on central moments of
misunderstandings
Unflexible concept of culture