American Culture Standards from a German

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Structure

Culture Standard
American Culture Standards from a German perspective
Culture Assimilator
Advantages and disadvantages of

Structure Culture Standard American Culture Standards from a German perspective Culture Assimilator
Culture Standards
Sources

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Culture Standard

All ways of percepting, thinking, judging
and acting which are considered as
normal,

Culture Standard All ways of percepting, thinking, judging and acting which are
naturally, typical and obligatory
by the majority of the members of a
certain culture for themselves and
others Alexander Thomas (1993)

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Culture Standard

Culture Standard
as an behavior standard
as an orientation for an intercultural encounter
as

Culture Standard Culture Standard as an behavior standard as an orientation for
an comparison concept

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American Culture Standards from a German perspective

Patriotism
Equality
Flexibility
Action orientation
Performance orientation
Individualism
Need for social feedback
Interpersonal

American Culture Standards from a German perspective Patriotism Equality Flexibility Action orientation
distance

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Culture Assimilator

Goal
Illustration of culture dependent,
behavior determined factors in
intercultural encounters
Development
Collection ? Attribution ?

Culture Assimilator Goal Illustration of culture dependent, behavior determined factors in intercultural
Grouping
Plot

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Culture Assimilator

Sylvia & Chris
Chris didn‘t feel like helping
Chris was quite busy, so

Culture Assimilator Sylvia & Chris Chris didn‘t feel like helping Chris was
he didn‘t want to be determined anymore by timetables
Chris loved it to just live without any planning
Chris thought Sylvia could try on her own as independence is important in the US

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Advantages and disadvantages of Culture Standards

Qualitative,
Emic,
Person-centered,
Intercultural
Methods of researchh

Focus on central moments of

Advantages and disadvantages of Culture Standards Qualitative, Emic, Person-centered, Intercultural Methods of
misunderstandings
Unflexible concept of culture
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