L’OREAL TAGGING Checkout Tagging

Different type of checkout
CLASSIC CHECKOUT
ONE PAGE CHECKOUT
Step 1
Step 2
Step 3 : Payment
Confirmation Page
Confirmation Page
GTM Standard
GTM Standard
If external payment module : GTM Standard
GTM Standard
GTM Standard
If Hardcoded payment module : Dedicated & secure GTM
OR
If external payment module : GTM Standard
If Hardcoded payment module : Dedicated & secure GTM

Securisation of the payment part
We have two types of payment:
1: The payment made via an external module (Implementation in Iframe or redirect)
2: Payment made via a hardcoded module directly implemented in the checkout
If your website uses an external payment module. The tagging can be achieved with the standard method with the brand container. This implementation requires no modification.
1
If your website use a hardcoded payment module, use a different GTM container, only for the payment step or for all the checkout (If one page checkout).
This container will be managed centraly and it will not be accessible by the agencies, countries etc ..
2
/!\ ALL the GTM ID must be configurable from the Back Office to facilitate the localization and the maintenance