Role of Media in Social and Cultural Life

WHAT IS MEDIALOGY?
Media Database
Processing and Analysis Technology
Online Media Analysis System

What is such a system?
An information-analytical system is a complex of hardware, software, information resources, and methods used to ensure the automation of analytical activity to justify management decisions.

The return on investment is established and is denoted by the abbreviation ROI, which stands for Return of Investments.
The question arises: how can such an indicator be calculated in order to make a forecast of how profitable these or other investments will be?
The answer is very simple.
There is a formula
PR VALUE OF MEDIA = COST OF AN ADVERTISING UNIT * MENTIONED AREA

REFERENCES
Anokhin, A. Marketing / how to calculate weight for social media. - March 30 at 21: 36. — URL: https://vc.ru/marketing/62998-kak-rasschitat-pr-value-dlya-socialnyh-media (accessed 12.11.2019).
Medialogy. PR agency in Moscow. Facebook — URL: https://www.facebook.com/Medialogy/ (accessed 12.11.2019).
The official website of the Institute of Social Sciences ION RANEPA. — MEDIALOGY resources will be available to students of ION. — 01.10.2019 — URL: http://ion.ranepa.ru/news/4764/resursy-medialogii-stanut-dostupny-studentam-ion/ (accessed 12.11.2019).
The official website of the company “Medialogy”. — URL: https://www.mlg.ru/ (accessed 16.11.2019).
Fateeva, I.A. Medialogy and media education in their relationship to philology: history and modernity. — URL: https://cyberleninka.ru/article/v/medialogiya-i-mediaobrazovanie-v-ih-otnosheniyah-k-filologii-istoriya-i-sovremennost (accessed 14.11.2019).