Internet marketing

ADVANTAGES OF THE INTERNET ON BUSINESSES
It is inexpensive compared to Brick & Mortar
Global Marketplace
An effective marketing and communication tool
Low staff numbers
Options to automate your existing business
Access your business remotely.
Sell product and services online
No middlemen required

OBJECTIVE
Understand the range of benefits of internet marketing to customers .

M1
M1: analyse the benefits of internet marketing to customers
Refer to your completed tables to analyse the benefits of the websites to the customers of each business. Give full details about each one and explain the ways in which customers gain.
Comment on how internet-marketing activities are built on conventional marketing practices (the extended Seven Ps) and how they are used differently.

RANGE OF BENEFITS TO THE CUSTOMER
Availability of more comprehensive and up to date product information
Easier to cancel as no person to person issues
More leisure time
Opportunities to compare and select providers
Dynamic Pricing
Increased bargaining power

RANGE OF BENEFITS TO THE CUSTOMER
Opportunities for lower costs
Greater supply convenience
Availability of digital complaints services
Immediate online sales
Better prices with “middle man” removed
No sales pressure

COMPARING AND SELECTING PROVIDERS
* Product comparisons*
features are available at the click of a button without any asking staff.
*internet allows great deal of price transparency* consumer able to compare the price
*Comparision web sites *
Web databases are used to search the best prices available on the web

COMPREHENSIVE AND UP-TO-DATE PRODUCT INFORMATION
The internet offers businesses the opportunity to provide total product information.

DYNAMIC PRICING
When sites alter pricing in real time to reflect market conditions.
Alternately – offer Special promotions
Supply and Demand