Task Research Methodology, Methods, and Design
Methodology vs. Methods The confusion between “methodology” and “methods” in research is a common occurrence, especially with the terms sometimes being used interchangeably. Methods and methodology in the context of research refer to two related but different things: method is the technique used in gathering evidence; methodology, on the other hand, “is the underlying theory and analysis of how a research does or should proceed” (Kirsch & Sullivan, 1992, p. 2). Similarly, Birks and Mills (2011, p. 4) define methodology as “a set of principles and ideas that inform the design of a research study.” Meanwhile, methods are “practical procedures used to generate and analyze data (Birks and Mills, 2011, p. 4). To summarize these definitions, methods cover the technical procedures or steps taken to do the research, and methodology provides the underlying reasons why certain methods are used in the process. Methodological Approach or Methods Used in Research
Traditionally, academic researchers often approach research studies through two distinct paradigms, namely positivistic and phenomenological (Collis & Hussey, 2013). Also sometimes called qualitative and quantitative (Dumay, 2008), positivistic and phenomenological approaches play a significant role in determining your data gathering process, especially the methods you are going to use in your research. Research methods lay down the foundation of your research. According to Neil McInroy, the chief executive of Centre for Local Economic Strategies, not using the appropriate research methods and design creates “a shaky foundation to any review, evaluation, or future strategy (Macdonald et al., 2008, p. 3). In any type of research, the data you will gather can come either in the form of numbers or descriptions, which means you will either be required to count or converse with people (Macdonald et al., 2008, p. 9). In research, there are two fundamental methods used for either approach—quantitative and qualitative research methods. Even if you take the path of a philosophy career, these are still methods that you may encounter and even use.
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