Pricing

Февраль 23, 2021

Содержание

2. TPR ROI > 1.4 Trade Incremental Abs. MAC 35% 36% 37% 38% 39% MAC, % PROMO
3. Product Mix 43% Mix 28% 12% 17% Share, % 46% 38% 52% 31% 100% 42% 44%
4. Channel Mix 25% Mix 28% 37% 10% Share, % 36% 40% 46% 32% 100% 40% 26%
5. Currency & Prime costs are volatile, this urges us to be agile to able to respond
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Слайд 2

TPR
ROI > 1.4
Trade
Incremental
Abs. MAC
35%
36%
37%
38%
39%
MAC, %
PROMO
Managing our Trade investments in a smart &

TPR ROI > 1.4 Trade Incremental Abs. MAC 35% 36% 37% 38%

effective way, we directly affect profitability

0.89 BYN

0.79 BYN

(-11.2%)

Av. MAC, %

Contracts

Activities

NQC

Anti-CBS

EFFICIENT TC MANAGEMENT

96%

97%

98%

99%

100%

TLI, %

101%

Слайд 3

Product Mix
43%
Mix
28%
12%
17%
Share, %
46%
38%
52%
31%
100%
42%
44%
23%
16%
17%
43%
Mix management helps to concentrate our focus & efforts on

Product Mix 43% Mix 28% 12% 17% Share, % 46% 38% 52%

the most profitable products & channels, improving Total MAC Shape

MAC, %

100%

Слайд 4

Channel Mix
25%
Mix
28%
37%
10%
Share, %
36%
40%
46%
32%
100%
40%
26%
33%
35%
6%
41%
Mix management helps to concentrate our focus & efforts on

Channel Mix 25% Mix 28% 37% 10% Share, % 36% 40% 46%

the most profitable products & channels, improving Total MAC Shape

MAC, %

100%

Слайд 5

Currency & Prime costs are volatile, this urges us to be agile

Currency & Prime costs are volatile, this urges us to be agile

to able to respond quickly

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