product

Slowness to change
usually
means fear of
the new!
Philip Crosby

RELAXATION

Content
Product
Target Market
SWOT analysis
Advertisement
Benefits or "Why should I buy this stuff?!"

Product life cycle
Introduction
Competirors
Product
Price
Promotion
Distribution
Growth
few
one
100 - 130 LVL
Newspaper ads
2 channels
more
more versions
gain market share
Different media
Baltic region

FIRE-LOOK-MANTELPIECE
for EVERYONE
relaxation teraphy
interesting design solution

TARGET
MARKET
Product
Fire-look-mantelpiece
Is sold only for grown
ups under 18 years old
Brings warmth and
comfort
For home use
Unique design
Place
3 shops in Riga,
1 in Daugapils and
1 in Ventspils
Addresses on the stores
are available on
www.fire.com
Price
Prices in all shops don’t differ (the average value is 100 Lats)
There is special discount program for regular customers
Promotion
Marketing
presentations in
Riga’s supermarkets
– Alfa, Domina, Mols
Brochures in other shops
in Vilnus, Kiev
Promotion program
begins in the middle
of september

SWOT analysis
S
W
O
T

USPs and benefits
USPs
the design is UNIQUE
use bio-ethanol
surprise your guests
Benefits
brings warmth, comfort and harmony to your home

Summary
Lack of rest and relaxation can lead to the apathy, stress and finally to the depression
FIRE-LOOK-MANTELPIECE is unique and stylish product, that uses bio-ethanol and is eco-friendly
Our product can help You to feel warm and cozy, to relax and bring harmony to your home